Johnnie Walker RV was based in 1963 by John Walker Sr. with the assistance of his son, John Walker Jr. With one location on Boulder Freeway, the corporate had a main focus that also governs the enterprise to today: excellent customer support. Look somewhat deeper, although, and also you’ll discover there has additionally been a core theme all through all of the years: household — 5 generations of Walkers.
Through the years, Johnnie Walker RV has supplied prospects with not solely a terrific buying expertise at its three state-of-the-art places, but additionally a terrific service expertise with greater than half of its group members devoted to the service and components departments. The corporate’s product choices embrace new and previously-enjoyed journey trailers, fifth wheels, motorhomes and toy haulers. Whether or not the shopper wants a approach to camp out remotely with their ATVs, a motorhome to journey (and dwell in) in type or a smaller trailer that they will pull with their SUV, they’ll discover it at Johnnie Walker RV.
Johnnie Walker RV has expanded to 3 places, all on Boulder Freeway, to satisfy the expansion in demand from locals and guests, a few of whom come from throughout the nation to purchase from this family-owned dealership. The demographics have modified, although; it’s now not “your grandparents’ RV.” One in 5 patrons is beneath 35 years outdated.
“We’re selling RVs to children and grandchildren whose parents bought RVs from Dad 50 years ago. We even have customers who have purchased more than 10 RVs from us,” stated Darcy Walker-Fitch, vice chairman and great-granddaughter of John Walker Sr.
In fact, all of that wouldn’t be doable with no group of workers. They’ve almost 100 workers that assist make the operation a hit, and, most significantly, add to the enterprise’s household issue themselves.
“We have several employees who’ve been with us for more than 40 years, and almost 20 who have been with us for more than 15 years,” Walker-Fitch stated. “Husbands, wives, fathers, sons — we have entire families who work here.”
And that’s what makes it a household enterprise on each stage, she stated. “We believe that families that work and play together, stay together.”
Through the years, the corporate has survived plenty of difficult economies. There have been fuel shortages within the ’70s and the market meltdown in 2008. COVID was additionally a exceptional interval for Johnnie Walker RV. Amidst a lot uncertainty, households reassessed their priorities and diverted extra funds to family-focused actions.
“We saw a boom in purchasing activity. Customers wanted to skip the hotels and cruise ships and travel in an RV to have their own space and more control over their vacation and environment,” Walker-Fitch stated. “Once a customer learns how affordable the RV lifestyle can be, with payments as low as $199 per month on approved credit, they become even more excited about the freedom they’re about to experience.”
In 2020, the problem turned protecting stock in inventory. Manufacturing unit shutdowns and provide chain points disrupted the stream of recent RVs. Not too long ago, all three Johnnie Walker RV places have lastly been capable of ramp up stock. When RVers are able to commerce as much as a more moderen mannequin, households constantly select Johnnie Walker RV, even by way of financial uncertainty.
Johnnie Walker RV has decadeslong partnerships with Jayco, Winnebago, Thor, Heartland and Keystone. These established leaders within the business permit Johnnie Walker RV to have high quality stock and dependable components and repair capabilities to maintain prospects comfortable and on the street.
“It’s been a wonderful and rewarding 60 years serving the community, and we look forward to the next 60,” Walker-Fitch stated.
