Following Tesla’s vital value cuts introduced in early January, which noticed the worth of some fashions drop by 20 p.c, it appears like Lucid is doing one thing comparable. It’s not the identical, although, because the Lucid value lower isn’t as vital, and for some motive it solely applies to Air sedans leased by Lucid Financing Companies, not ones which can be bought straight.
The producer introduced reservation holders by way of an e mail it despatched on Friday, telling them that they’d get a $7,500 low cost in the event that they leased their Air. The e-mail defined that the low cost would come within the type of a capital price discount, which principally means their month-to-month cost can be decrease.
What was not made clear by Lucid within the e mail was whether or not or not the low cost utilized to all Air variants, together with the not too long ago launched Air Pure, essentially the most inexpensive model of the electrical sedan. With the low cost, the worth of an Air Pure ought to be $119,400, which remains to be some huge cash for a base trim, but it surely ought to assist Lucid preserve extra reservations and switch them into precise orders.
We don’t know why Lucid is simply providing this low cost in case you lease an Air and never once you purchase it outright, although. The corporate has been struggling to ramp up manufacturing sufficiently to be able to get automobiles to clients, though it nonetheless managed to construct 7,180 automobiles in 2022, of which it delivered 4,369 examples.
One clue as to why Lucid is simply doing this for leased Airs lies within the quantity being discounted, which corresponds to the federal tax credit score for EVs. It might be that the leasing firm can declare this low cost and cross the financial savings alongside to the shopper – it isn’t particularly clear, but it surely might be an evidence.
And whereas this announcement by Lucid was certainly prompted by the aforementioned large Tesla value lower, it’s not likely the identical factor. Tesla is already a reasonably large automaker whose quantity and margins permit it to chop costs by as a lot because it did, whereas Lucid is nowhere close to in the identical place, which is why it’s going with this lease low cost.
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