The quick movie “New Lancia Renaissance” is now obtainable on-line, following its teaser first launched at Lancia Design Day on November twenty eighth. The three-part YouTube sequence, which is narrated by Lancia CEO Luca Napolitano, gives an in-depth take a look at the latest efforts of returning to the market and future plans of the storied automobile firm.
In accordance with Napolitano, the quick movie is a testomony to the onerous work, dedication, and fervour of the Lancia workforce. “For me, Lancia’s Renaissance is a dream come true,” he mentioned. “By following this particular course of strategic action, we want to position ourselves as a desirable, reputable, and esteemed brand in the premium market in Europe.”
The primary episode of the sequence takes us behind the scenes of Lancia Design Day, the primary occasion to happen because the return of the model. The episode combines components of the previous and the longer term, utilizing a documentary-style format to disclose particulars which might be typically saved non-public.
The episode options interviews with Jean Pierre Ploue, head of design at Lancia, and members of his workforce, who talk about the event of the brand new brand, design language, and the Lancia Pu+Ra Zero idea automobile.
All through the episode, there’s a clear sense of ardour and respect for the model’s wealthy heritage, which has made important contributions to the automotive world. The onerous work and a spotlight to element that went into the revival of Lancia’s iconic automobiles is sort of apparent.
The episode was filmed in varied areas in Turin, together with the places of work of Napolitano and Ploué, the Lancia open house, the Centro Stile, the Stellantis Heritage Hub, and the Reggia di Venaria. The episode additionally consists of footage of Lancia’s previous vehicles, such because the Aurelia and Flaminia, the Stratos, Delta, Rally 037, Beta, and Gamma.
The conclusion of the sequence is ready to happen someday in 2024, with the introduction of the brand new Ypsilon mannequin. The second episode of the sequence might be offered at Milan Design Week in April later this yr.
