Two issues are occurring right here directly – first is the already a lot talked-about Ram’s promoting marketing campaign underneath the banner of “Untimely Electrification, after which is the topic of the marketing campaign – the all-electric 1500 REV.
Aside from unveiling the ultimate manufacturing design, the corporate is definitely preserving quiet about any specification or efficiency figures for its first-ever electrical pickup truck. The truck itself is nothing to shout about and it seems to be nothing like the 1500 Revolution idea launched solely final month in Las Vegas.
There will likely be loads of upset folks on the market who have been hoping the 1500 REV could be a good competitors for the Cybertruck, a minimum of within the seems to be division. Ram went down the conservative route and adopted Ford F-150 Lightning in search of conventional pickup truck consumers however providing them the comfort of the brand new electrical drive.
The truck itself seems to be enticing, the brand new gentle signature LEDs up entrance along with the backlit Ram brand undoubtedly do stand out. There are not any pictures of the inside and no details about the truck other than the truth that order books are huge open. For a measly $100 anybody can soar in and put their title down however the deliveries will not be anticipated till late subsequent 12 months.
The promoting marketing campaign began by Ram underneath the cheeky title of “Premature Electrification” reveals a few fascinating factors. First, we really do get to see the inside of the 1500 REV, though for a very temporary second. From that couple of seconds shot we are able to affirm there is no such thing as a revolution on the within of the truck, the inside could be very very like the one in its gas-powered siblings.
Throughout the innuendo-filled advert, the narrator mentions one thing that raises extra questions than it offers solutions. He goes on to say “Ram 1500 REV with options being designed to extend range” – is {that a} trace that the primary all-electric Ram pickup truck will include a built-in vary extender? Watch it your self and inform us what you suppose:
The corporate is very optimistic in regards to the 1500 REV and claims it should lead in vary, towing functionality and different departments which might be so necessary to truck consumers. If the corporate goes to ship on these guarantees, we’ll see an influence output to beat the F-150 Lightning 580 hp drivetrain. We’ll see a towing capability of a minimum of 10,000 lbs and Ram has already promised 500 miles of vary.
That’s loads of guarantees and as we all know, relating to electrical autos, towing and vary are two enemies. Whereas 500 miles could also be doable when empty and with some tail wind, towing makes the vary disappear very quickly in any respect. The electrical pickup truck market is lastly getting fascinating.
