In March, the entire gross sales of Ford and Lincoln autos in the USA elevated by 7.9 % year-over-year to 171,944, whereas in Q1 gross sales amounted to 475,906 (10 % greater than a 12 months in the past).
Leads to March and year-to-date:
- Ford gross sales: 164,977 (up 8.7%) and 456,972 (up 10.7%)
- Lincoln gross sales: 6,967 (down 6.9%) and 18,934 (down 1.1%)
- Whole gross sales: 171,944 (up 7.9%) and 475,906 (up 10.1%)
Within the case of all-electric autos, there are combined outcomes as a result of March was weaker than a 12 months in the past, whereas the primary quarter ended with substantial progress.
Let’s begin with March. Final month, gross sales of Ford battery electrical autos (BEV) amounted to 2,096, which is 31 lower than a 12 months in the past and 1.3 % of the model’s whole quantity. It was the slowest month since January 2021.
Ford explains that the Mustang Mach-E mannequin famous a decline in gross sales, as a result of manufacturing on the plant was paused to deal with upgrades (and produce extra later – 210,000 items per 12 months, by the tip of 2023). Manufacturing amounted to only 360 items within the first two months of the 12 months, however in March it returned to the traditional quantity of over 7,000.
In the meantime, the Ford F-150 Lightning was affected by a manufacturing shutdown for a couple of weeks, which was associated to the battery recall. Manufacturing resumed on March 13 and is anticipated to achieve 150,000 items yearly by the tip of 2023.
As we perceive, as of April, the quantity ought to steadily enhance. This additionally issues the Ford E-Transit, because the Ford’s Kansas Metropolis Meeting Plant will get extra manpower to extend Transit and E-Transit manufacturing.
Total, issues ought to enhance as quickly as April. Listed below are detailed outcomes for all three autos: the Ford Mustang Mach-E, the all-new Ford F-150 Lightning electrical pickup, and Ford E-Transit business van.
Regardless of the weaker March, the primary quarter introduced an honest end result. Gross sales amounted to 10,866, which is 41 % greater than a 12 months in the past and a couple of.4 % of the model’s whole quantity.
BEV gross sales year-to-date in 2023:
- Ford Mustang Mach-E: 5,407 (down 20%)
- Ford F-150 Lightning: 4,291 (up 1,589%)
- Ford E-Transit: 1,168 (up 63%)
- Whole: 10,866 (up 41%) and a couple of.4% share
For reference, in 2022, Ford greater than doubled its BEV gross sales to 61,575 items and three.5 % of Ford’s whole quantity (excluding the Lincoln model).
Ford F-150 Lightning
Gross sales of the Ford F-150 Lightning amounted to 691 items in March (in comparison with a really small quantity a 12 months in the past).
This decrease quantity is straight associated to the battery recall and plant shutdown. Since manufacturing resumed on March 13, it is anticipated that quickly we’ll see a gradual enhance to some thousand and later greater than 10,000 items per 12 months (contemplating that the annual price is promised to achieve 150,000).
In Q1 gross sales amounted to 4,291 (up 1,589% year-over-year), whereas cumulatively the corporate delivered greater than 20,000 items. That is a really small fraction of preliminary reservations/pre-orders.
Ford Mustang Mach-E
Within the case of the Ford Mustang Mach-E, gross sales decreased in March to 998 (down 58 % year-over-year), which is the bottom stage since January 2021.
In response to Ford, it is a short-term situation, associated to downtime on the plant for adjustments to extend manufacturing. Apparently, Ford studies that there have been about 4,600 items in “gross stock.”
In Q1, the corporate bought over 5,400 items (down 20 % year-over-year). Gross sales of the Ford Mustang Mach-E are anticipated to extend considerably later this 12 months.
As we are able to see beneath, the manufacturing of the Ford Mustang Mach-E in Mexico returned to a typical stage in March: 7,381. Within the first two months of the 12 months, solely 360 items had been produced.
The numbers exclude China, the place the Mach-E is domestically produced and bought.
For reference, in 2022, the manufacturing of the Ford Mustang Mach-E in Mexico amounted to 77,959. In November 2022, Ford celebrated the manufacturing of the 150,000th Mach-E.
The corporate intends to extend the manufacturing price to 210,000 items yearly (for international markets) by the tip of 2023.
Gross sales of the Ford E-Transit van in March amounted to 407 items (down 23 % year-over-year). In Q1, Ford bought 1,168 items (up 63 % year-over-year).
Ford guarantees a rise of E-Transit manufacturing on the Kansas Metropolis Meeting Plant, so there’s a probability that gross sales will enhance to 1,000+ items a month.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
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