In February, the whole gross sales of Ford and Lincoln automobiles in the US elevated by practically 22 p.c year-over-year to 157,606. It signifies that the manufacturing constraints eased.
Ends in February and year-to-date:
- Ford gross sales: 151,447 (up 2.0%) and 291,995 (up 11.8%)
- Lincoln gross sales: 6,159 (up 4.0%) and 11,967 (up 2.6%)
- Complete gross sales: 157,606 (up 21.9%) and 303,962 (up 11.4%)
Extra constructive information is that Ford elevated its battery electrical car (BEV) gross sales in comparison with a 12 months in the past. In February, the corporate bought 3,523 BEVs (up 68 p.c year-over-year). That is about 2.2 p.c of the group’s whole quantity.
Alternatively, it is the lowest month-to-month stage since March 2022 and there are some worrying indicators associated to manufacturing (extra on that later).
Ford’s BEV lineup contains three fashions – the Ford Mustang Mach-E, the all-new Ford F-150 Lightning electrical pickup, and Ford E-Transit industrial van.
BEV gross sales year-to-date in 2023:
- Ford Mustang Mach-E: 4,409 (up 1%)
- Ford F-150 Lightning: 3,600 (up 3,296%)
- Ford E-Transit: 761 (up 301%)
- Complete: 8,770 (up 88%) and three.0% share
For reference, in 2022, Ford greater than doubled its BEV gross sales to 61,575 models and three.3 p.c of the whole quantity.
Ford F-150 Lightning
Gross sales of the Ford F-150 Lightning amounted to 1,336 models in February (in comparison with a really small quantity a 12 months in the past).
This result’s decrease than it ought to be – as a result of the earlier months proved that the corporate has the manufacturing capability to supply and promote 2,000+ models monthly. We imagine that there’s large demand for electrical pickups (all fashions out there in the marketplace), which makes the 1,336 models a bit disappointing.
We do not know precisely what prompted the slowdown, however there have been worrying experiences that in mid-February Ford paused manufacturing of the Ford F-150 Lightning resulting from some undisclosed points, probably associated to the principle battery. The newest report says that manufacturing may resume on March 13.
Ford Mustang Mach-E
Within the case of the Ford Mustang Mach-E, gross sales decreased in February to 1,783 (down 11 p.c year-over-year), which is the bottom stage since September 2021.
That is disappointing, however the query is why did gross sales lower? There could be some provide constraints. Ford experiences that solely about 2,400 models had been in “gross stock.” Some may say that it is associated to Tesla’s worth discount.
Some attention-grabbing information associated to the manufacturing of the Ford Mustang Mach-E is that, in accordance with the corporate, solely 360 models had been produced in February, after zero in January. Usually, the corporate was cranking hundreds of Mach-E each month.
Assuming that the information is appropriate, we guess that perhaps the plant in Mexico is being upgraded to use some modifications and/or enhance quantity within the following months.
The numbers exclude China, the place the Mach-E is regionally produced and bought.
For reference, in 2022, the manufacturing of the Ford Mustang Mach-E in Mexico amounted to 77,959. In November 2022, Ford celebrated the manufacturing of the 150,000th Mach-E.
Sooner or later, the output is predicted to extend to 270,000 models yearly (greater than 3 times increased than in 2022), however the short-term objective is 130,000 (greater than 10,000 models monthly).
Gross sales of the Ford E-Transit van in February amounted to 404 models. We anticipate that this 12 months Ford will proceed to promote at the very least a number of hundred models monthly.
The corporate not too long ago scored a large order for 9,250 E-Transit from USPS, which provides on high of hundreds of automobiles ordered beforehand by numerous fleets.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
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